Readings in marketing
| Year of publication: |
c1963
|
|---|---|
| Other Persons: | Holmes, Parker M. (contributor) ; Brownlee, Ralph E. (contributor) ; Bartels, Robert D. W. (contributor) |
| Publisher: |
Columbus, Ohio : Merrill |
| Subject: | Absatz | Marktforschung | Marktpsychologie | Werbung | Verpackung und Versand | Einzelhandel | Preisgestaltung | Wirtschaftskonzentrationspolitik | Vereinigte Staaten |
| Published items: |
48 hits in ECONIS - Online Catalogue of the ZBW
|
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Readings : marketing and society
Gist, Ronald R., (1971)
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Principles of marketing : the management view
Buskirk, Richard H., (1966)
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The marketing concept in action
Kaplan, Robert M., (1964)
- More ...
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Holmes, Parker M., (1963)
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The history of marketing thought
Bartels, Robert D. W., (1976)
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Development of marketing thought : A brief history
Bartels, Robert D. W., (1965)
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