Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

edited by Vincent Jeseo, Juliann Allen ; Academy of Marketing Science

Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity.

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Year of publication:	2024
Other Persons:	Jeseo, Vincent (ed.) ; Allen, Juliann (ed.)
Institutions:	World Marketing Congress <23., 2023, Canterbury> ; Academy of Marketing Science (issuing body)
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer
Subject:	integrated marketing communication (IMC) \| Digital Marketing \| Marketing for Non-governmental organizations (NGO) \| Social Marketing \| Conference Proceedings \| Enlightened Marketing \| Artificial Intelligence in Marketing \| World Marketing Congress 2023 \| Brand Activism \| Marketing \| Marketingmanagement \| Marketing management \| Nichtregierungsorganisation \| Non-governmental organization \| Künstliche Intelligenz \| Artificial intelligence \| Online-Marketing \| Internet marketing \| Markenführung \| Brand management \| Social marketing
Description of contents:	Description [swbplus.bsz-bw.de]
Published items:	12 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource (XX, 133 p. 16 illus., 3 illus. in color.)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
ISBN:	978-3-031-53286-3 ; 978-3-031-53285-6 ; 978-3-031-53287-0 ; 978-3-031-53288-7
Other identifiers:	10.1007/978-3-031-53286-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014495477