Modern healthcare marketing in the digital era

Kakhaber Djakeli, University of Georgia, Georgia

"The book will provide relevant theoretical frameworks and the latest empirical research findings in the area of healthcare marketing, big data analytics, artificial intelligence, augmented reality, block chain, mobile technologies, etc"--

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Year of publication:	[2024]
Other Persons:	Djakeli, Kakhaber (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Marketing \| Marketingmanagement \| Marketing management \| Gesundheitsversorgung \| Health care \| Digitalisierung \| Digitization \| E-Health \| E-health \| Künstliche Intelligenz \| Artificial intelligence \| Gesundheitswesen \| Health care system
Description of contents:	Table of Contents [gbv.de]
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xv, 286 pages illustrations (some color) 29 cm
Series:	Advances in healthcare information systems and administration (AHISA) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Marketing of the health care system in the light of sources of its financing and tools for building a competitive advantage / Agnieszka Wójcik-Czerniawska, Zbigniew Grzymala -- Healthcare Marketing, Meaning, Historical Development, Applications and Current Status / Kakhaber Djakeli -- An Exploratory study for Transformation Leadership in HRD roles Interceded through Crisis Management Response to Recent Pandemic / Swapna H. R., Geetika Madaan, Aruna Kulkarni, Digvijay Pandey, Binay Kumar Pandey -- Sustainability and Healthcare Marketing in the Digital Age / Iza Gigauri -- The Transformation of Healthcare Marketing in the New Digital Era : A Comprehensive Analysis with Reference to China / Mohamad Zreik -- Marketing Strategies of Big Pharma and Impact of Generics in Healthcare / Aditya Prasad, Ashwani Panesar.
ISBN:	979-8-3693-0679-6 ; 979-8-3693-0680-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014536753