The influence of perceived commercialization and authenticity on fan engagement : insights from men’s and women's elite football leagues in Sweden
Erik Winell, Erik Lundberg and Jonas Nilsson
| Year of publication: |
2026
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|---|---|
| Authors: | Winell, Erik ; Lundberg, Erik ; Nilsson, Jonas |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 26.2026, 1, p. 66-89
|
| Subject: | authenticity | commercialization | Elite football | fan engagement | women’s football | Fußball | Football | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Schweden | Sweden | Profisport | Professional sports | Elite |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2025.2508968 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015589960