140 characters for CSR communication : an exploration of Twitter engagement of Fortune companies
Lina M. Gomez and Lucely Vargas-Preciado
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Gomez, Lina M. ; Vargas Preciado, Lucely |
| Published in: |
Accountability and social responsibility : international perspectives. - Bingley : Emerald, ISBN 978-1-78635-384-9. - 2016, p. 205-221
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Stakeholder | Social Web | Social web | Inhaltsanalyse | Content analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532533