The 1980s - Predicting Trial, Repeat, and Sales Response from Alternative Media Plans - June-July 1982, Volume 22, No. 3, pages 45-52 - Zufryden uses split-cable data to predict trial, repeat, and sales response from alternative media plans.
| Year of publication: |
2000
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|---|---|
| Authors: | Zufryden, Fred S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 6, p. 65-72
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