1985 AMA educators' proceedings
Robert F. Lusch .̤
| Alternative title: | Nineteen hundred and eighty-five AMA educators' proceedings |
|---|---|
| Year of publication: |
1985
|
| Other Persons: | Lusch, Robert F. (contributor) |
| Institutions: | American Marketing Association ; Summer Educators' Conference <1985, Washington, DC> (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | XIV, 403 S graph. Darst |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 51 AMA educators' proceedings. - Chicago, Ill., ISSN 0888-1839, ZDB-ID 879924-6. - Vol. 1985 |
| Conferences: | Educators' Conference ; (Washington, DC) : 1985. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-87757-178-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001548945