The 1990s - Estimating an Advertisement's Impact on One's Consumption of a Brand - May-June 1992, Volume 32, No. 3, pages 9-16 - Wansink and Ray find that frequency marketing campaigns have become more prevalent among high-share brands in low-growth categories.
| Year of publication: |
2000
|
|---|---|
| Authors: | Wansink, Brian ; Ray, Michael L. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 6, p. 106-113
|