1992 AMA Winter Educators' Conference
ed.: Chris T. Allen ...
| Alternative title: | Winter Educators' Conference <1992, San Antonio, Tex.>: [Nineteen hundred and ninety-two AMA Winter Educators' Conference] Winter Educators' Conference <1992, San Antonio, Tex.>: [Nineteen ninety-two AMA Winter Educators' Conference] |
|---|---|
| Year of publication: |
1992
|
| Other Persons: | Allen, Chris T. (ed.) ; Madden, Thomas Justin (contributor) ; Shimp, Terence A. (contributor) |
| Institutions: | Winter Educators' Conference <1992, San Antonio, Tex.> ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Extent: | XIX, 526 S. |
|---|---|
| Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806, ZDB-ID 2961099-0. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 0-87757-224-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274785