1997 AMA Winter Educators' Conference
ed. Debbie Thorne LeClair ...
| Year of publication: |
1997
|
|---|---|
| Other Persons: | LeClair, Debbie Thorne (contributor) |
| Institutions: | Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.> ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Association |
| Subject: | Marketingtheorie | Marketingpolitik | Internationales Marketing | Verkauf |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 346 S. : graph. Darst. |
|---|---|
| Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 0-87757-264-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004789603