The 2003 ISMS Practice Prize Winner - Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
| Year of publication: |
2004
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| Authors: | Elsner, Ralf ; Krafft, Manfred ; Huchzermeier, Arnd |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 2, p. 192-206
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