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Adopting a service logic in manufacturing : Conceptual foundation and metrics for mutual value creation
Grönroos, Christian, (2010)
Special issue on The Management of Complex Engineering Service Systems
Grönroos, Christian, (2012)
Work incentive and productivity in Spain
Pisa, Mabel, (2016)
Strategic management and marketing in the service sector
Grönroos, Christian, (1985)
From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian, (1993)