21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Suresh C. Sood; Hugh M. Pattinson
| Year of publication: |
2012
|
|---|---|
| Authors: | Sood, Suresh C. ; Pattinson, Hugh M. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 2, p. 117-128
|
| Subject: | IMP Interaction Model | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009664032