360‐degree appraisals are now a classic : Good preparation and execution are the keys to success

Purpose – This paper aims to examine why 360‐degree feedback, which fell out of favor for a while, is now back in vogue. Design/methodology/approach – The paper puts forward some of the weaknesses of 360‐degree feedback as it used to be practiced, and defines a five‐step process to ensuring most effective use of the tool. Findings – The paper highlights the importance of defining the purpose of 360‐degree feedback, preparing the ground, and agreeing how the survey will be run and the results delivered. Practical implications – The paper contends that the feedback collected is both fair and constructive. Originality/value – The paper provides a five‐step process to implementing 360‐degree feedback properly.