3D ISSUE-STUDENTS - Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
| Year of publication: |
2003
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|---|---|
| Authors: | Dahl, Darren W. ; Frankenberger, Kristina D. ; Manchandra, Rajesh V. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 3, p. 268-280
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