3D versus 2D : effects of the number of dimensions of product images on perceptions of product size
Soonho Kwon, Takanori Suda, Takuya Nomura
| Year of publication: |
2024
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|---|---|
| Authors: | Kwon, Soonho ; Suda, Takanori ; Nomura, Takuya |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 4, p. 1889-1899
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| Subject: | Markenimage | Brand image | Produktivität | Productivity | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2312 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633912