40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Alex Belli, Anne-Maree O'Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk, Ekaterina Napolova
| Year of publication: |
2022
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|---|---|
| Authors: | Belli, Alex ; O'Rourke, Anne-Maree ; Carrillat, François A. ; Pupovac, Ljubomir ; Melnyk, Valentyna ; Napolova, Ekaterina |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 1, p. 147-173
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| Subject: | Loyalty programs | Loyalty cards | Reward programs | Customer loyalty | Firm performance | Relationship marketing | Meta-analysis | Beziehungsmarketing | Meta-Analyse | Kundenbindungsprogramm | Loyalty program | Unternehmenserfolg | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00804-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819749