4D-Branding : die vier Dimensionen erfolgreichen Markenmanagements
Thomas Gad
| Alternative title: | 4D Branding. Cracking the corporate code of the network economy <dt.> |
|---|---|
| Year of publication: |
2005
|
| Authors: | Gad, Thomas |
| Publisher: |
Heidelberg : mi |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 192 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-636-03042-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004872705