6 Market Segmentation, Targeting, and Positioning
| Year of publication: |
2016
|
|---|---|
| Authors: | Andaleeb, Syed Saad |
| Published in: |
Strategic marketing management in Asia : case studies and lessons across industries. - Bingley : Emerald Group Publishing Limited, ISBN 978-1-78635-745-8. - 2016, p. 179-207
|
| Subject: | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-78635-746-520161006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015366082