8-T framework for artificial intelligence-driven branding : a strategic typology
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava
| Year of publication: |
2025
|
|---|---|
| Authors: | Deryl, Maria DSouza ; Verma, Sanjeev ; Srivastava, Vartika |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 1, Art.-No. e70002, p. 1-25
|
| Subject: | artificial intelligence | branding | marketing | relationship | strategy | technology | trust | Künstliche Intelligenz | Artificial intelligence | Markenführung | Brand management | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Markenartikel | Brand | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333760