#8220Counting Your Customers#8221 the Easy Way: An Alternative to the Pareto-NBD Model
| Year of publication: |
2005
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|---|---|
| Authors: | Fader, Peter S. ; Hardie, Bruce G.S. ; Lee, Ka Lok |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 2, p. 275-284
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