A 13-year content analysis of survey methodology in communication related journals
Wendy Macias, Jeffrey K. Springston, Ruth Ann Weaver Lariscy, and Benjamin Neustifter
| Year of publication: |
2008
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|---|---|
| Authors: | Macias, Wendy ; Springston, Jeffrey K. ; Lariscy, Ruth Ann Weaver ; Neustifter, Benjamin |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 30.2008, 1, p. 79-94
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| Subject: | Marketing | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770184