A balancing act : mediating brand and local authenticity in localised retail design
Zakkiya Khan, Raymund Königk, Chrisna du Plessis
| Year of publication: |
2024
|
|---|---|
| Authors: | Khan, Zakkiya ; Königk, Raymund ; Du Plessis, Chrisna |
| Subject: | Authenticity | Brand consistency | Brand identity | Global brands | Localised retail design | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Markenartikel | Brand | Internationales Marketing | International marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-021-00133-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015186180