A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Amy Y. F. Tan; Ada S. Y. Lo
| Year of publication: |
2008
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| Authors: | Tan, Amy Y. F. ; Lo, Ada S. Y. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif : Sage, ISSN 1096-3480, ZDB-ID 24150897. - Vol. 32.2008, 3, p. 342-362
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009880387