A Benefit Congruency Framework of Sales Promotion Effectiveness
| Year of publication: |
2000
|
|---|---|
| Authors: | Chandon, Pierre ; Wansink, Brian ; Laurent, Gilles |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 4, p. 65-81
|