A better way to design loyalty programs
| Year of publication: |
2008
|
|---|---|
| Authors: | Hoffman, Janet L. ; Lowitt, Eric M. |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 36.2008, 4, p. 44
|