A bibliometric analysis of virtual influencers in the Web of Science
Natalia Vila-López, Ines Kuster-Boluda, Elisabet Mora-Pérez, Isabel Pascual-Riquelme
| Year of publication: |
2025
|
|---|---|
| Authors: | Vila-López, Natalia ; Küster, Inés ; Mora-Pérez, Elisabet ; Pascual-Riquelme, Isabel |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 13.2025, 1, p. 145-161
|
| Subject: | Audience | Bibliometric | Influencers | Media | Message | Persuasion | Source | Target | Bibliometrie | Bibliometrics | Influencer | Social Web | Social web | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00262-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015371497