A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
| Year of publication: |
2008
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|---|---|
| Authors: | Wadhwa, Monica ; Shiv, Baba ; Nowlis, Stephen M. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 4, p. 403-413
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