A border strategy analysis of ad source and message tone in senatorial campaigns
Year of publication: |
May-June 2018
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Authors: | Wang, Yanwen ; Lewis, Michael ; Schweidel, David A. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 3, p. 333-355
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Subject: | political advertising | super PAC | negative advertising | senatorial elections | Werbung | Advertising | Wahlkampf | Electoral campaign | Wahlverhalten | Voting behaviour | Politikfinanzierung | Political finance | Werbewirkung | Advertising effects |
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