A border strategy analysis of ad source and message tone in senatorial campaigns
Yanwen Wang, Michael Lewis, David A. Schweidel
| Year of publication: |
May-June 2018
|
|---|---|
| Authors: | Wang, Yanwen ; Lewis, Michael ; Schweidel, David A. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 3, p. 333-355
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| Subject: | political advertising | super PAC | negative advertising | senatorial elections | Werbung | Advertising | Wahlkampf | Electoral campaign | Politikfinanzierung | Political finance | Wahlverhalten | Voting behaviour | Werbewirkung | Advertising effects | Wahl | Election |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884339