A boundary theory investigation of the product managerʹs role
Steven Lysonsky
| Year of publication: |
1985
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|---|---|
| Authors: | Lysonsky, Steven |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 1, p. 26-40
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| Subject: | Absatzpolitik | Betriebsfertigung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002244623