A Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising
Year of publication: |
1981
|
---|---|
Authors: | Dwyer, F. Robert ; Evans, James R. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 27.1981, 6, p. 658-667
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing: advertising/promotion | industries: retail | programming: integer algorithms | branch and bound |
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