A brand preference and repurchase intention model : the role of consumer experience
Reham Ebrahim, Ahmad Ghoneim, Zahir Irani and Ying Fan
| Year of publication: |
October 2016
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|---|---|
| Authors: | Ebrahim, Reham ; Ghoneim, Ahmad ; Irani, Zahir ; Ying, Fan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 13/14, p. 1230-1259
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| Subject: | Branding | brand preference | brand experience | brand knowledge | mobile phones | mixed-method methodology | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1150322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585296