A buyer's perspective on collaborative versus transactional relationships
Judith M. Whipple; Daniel F. Lynch; Gilbert N. Nyaga
| Year of publication: |
2010
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|---|---|
| Authors: | Whipple, Judith M. ; Lynch, Daniel F. ; Nyaga, Gilbert N. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 3, p. 507-518
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| Subject: | Lieferantenmanagement | Supplier relationship management | Kooperation | Cooperation | Kundenzufriedenheit | Customer satisfaction | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976599