A Call for Increased Collaboration in the Business of Management Development and Management Education

There is a growing need for management education and management development. Business organisations need a supply of well‐educated and behaviourally competent managers. Business schools and business organisations are not fulfilling this need at present. Both must increase the effectiveness of current business school faculty, curricula and operations. Businesses need to become more involved in helping business schools become more effective and efficient. This requires an exchange which is mutually beneficial and based on mutual respect. Business organisations must demand high quality services from education. Current areas of strength and weakness in management education are identified from a business perspective. Appropriate roles and action steps for these schools and organisations are proposed to strengthen their effectiveness.