A capabilities perspective on membership management in franchise networks
Bastian Schweiger, Sascha Albers, Johanna Vanderstraeten, Jenny Gibb
| Year of publication: |
2020
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|---|---|
| Authors: | Schweiger, Bastian ; Albers, Sascha ; Vanderstraeten, Johanna ; Gibb, Jenny |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 60-78
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| Subject: | Franchising | Organizational capabilities | Dynamic capabilities | Membership management | Franchisor-franchisee relationship | Dynamische Kompetenzen | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view | Capability-Ansatz | Capability approach | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.06.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321914