A Cascade Model for externalities in sponsored search
David Kempe and Mohammad Mahdian
| Year of publication: |
2008
|
|---|---|
| Authors: | Kempe, David ; Mahdian, Mohammad |
| Published in: |
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings. - Berlin : Springer, ISBN 3-540-92184-2. - 2008, p. 585-596
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Externer Effekt | Externalities | Auktionstheorie | Auction theory | Mechanismus-Design-Theorie | Mechanism design | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792870