A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greg Greenhalgh, Brendan Dwyer, and Carrie LeCrom
| Year of publication: |
March 2017
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| Authors: | Greenhalgh, Greg ; Dwyer, Brendan ; LeCrom, Carrie W. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 1, p. 20-30
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| Subject: | brand personality | branding measurement | collegiate sport | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Persönlichkeitspsychologie | Personality psychology | Messung | Measurement | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697105