A case study and empirical examination of creating a new premium new energy vehicle brand by NIO
Yiweng Yang, Hui Zhang, Xiaobo Tao and Xuehong Ji, and Jipeng Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Yang, Yiweng ; Zhang, Hui ; Tao, Xiaobo ; Ji, Xuehong ; Li, Jipeng |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 11, p. 3255-3278
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| Subject: | Brand premiumization | New energy vehicle | NIO | Premium brand | Markenführung | Brand management | Markenartikel | Brand | Elektrofahrzeug | Electric vehicle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2024-0226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210879