A case study of functional benchmarking as a source of knowledge for car parking strategies

Purpose – The purpose of this paper is to explore the process benefits and findings of a functional benchmarking exercise. It explores the issues surrounding the potential introduction of a direct employee car parking financial incentive or disincentive measure at an airport, drawing on best practice from specific non‐airport organisations. Design/methodology/approach – A case study approach is taken in which three different organisations are considered from a functional benchmarking perspective. Findings – There are direct findings in terms of how to develop employee parking strategies/policies. Research limitations/implications – This paper adds to the practical literature on functional benchmarking by presenting evidence from a benchmarking exercise of three case study organisations. Practical implications – There are practical findings in terms of the potential benefits and limitations from a functional benchmarking exercise. There are also practical recommendations in terms of organisations seeking to develop and implement staff car parking strategies. Originality/value – The paper provides an illustration of functional benchmarking in practice.