A Case Study on Improving E-Learning Services Using Google Analytics in Turkey

In the past, focus of e-learning researches was mostly on technologies and materials which are directly related with learning environment such as learning management system (LMS), content management system (CMS), course contents etc. However, after emergence of big data concept, direction of researches has shifted to extract the hidden knowledge to be used by decision makers. Thus, user habits, content quality, LMS/CMS qualifications and many other issues can be improved using data stored in e-learning environment. When it comes to analyzing LMS side, Google Analytics is one of the best tools to examine performance and also to improve e-learning services. In this study, it is aimed to observe changes in user habits between 2011 and 2016 using Google Analytics data of Enocta Academic Education Platform which offers course content and LMS services for organizations and universities in Turkey. Thus, it is aimed to give advices to LMS providers in terms of improving their software considering changes in user habits. Also, different ways of improving e-learning services are discussed.