A causal model of the impact of the “fuzzy front end” on thesuccess of new product development
Year of publication: |
2000-08-01
|
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Authors: | Herstatt, Cornelius ; Verworn, Birgit |
Institutions: | Institut für Technologie- und Innovationsmanagement <Hamburg> |
Subject: | Innovation | Produktentwicklung | product development | Produkteinführung | expert identification | Produktplanung |
Extent: | 235520 bytes 20 p. application/pdf |
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Series: | Arbeitspapier ; 23 (2000) |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Strategic planning ; Strategic management ; Market research ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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