A causal study of relationships between firm characteristics, international marketing strategies, and export performance
B. Peter Hoang
| Year of publication: |
1998
|
|---|---|
| Authors: | Hoang, B. Peter |
| Published in: |
Challenges and solutions for international marketing management. - Wiesbaden : Gabler. - 1998, p. 73-93
|
| Subject: | Internationales Marketing | International marketing | Exportwirtschaft | Export sector | Erfolgsfaktor | Success factor | Betriebsgröße | Firm size | Lernprozess | Learning process | Multinationales Unternehmen | Transnational corporation | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001324020