A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Sophie C. Boerman, Eva A. Van Reijmersdal and Esther Rozendaal
| Year of publication: |
2024
|
|---|---|
| Authors: | Boerman, Sophie C. ; Reijmersdal, Eva A. van ; Rozendaal, Esther |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 6, p. 660-680
|
| Subject: | advertising | cluster analysis | determinants | persuasion knowledge | sponsored content | Clusteranalyse | Cluster analysis | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Regionales Cluster | Regional cluster | Wissen | Knowledge | Online-Marketing | Internet marketing | Sponsoring | Sponsorship |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2175893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052732