//-->
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun, (2019)
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther, (2020)
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros, (2017)
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin, (1988)
1992 AMA Winter Educators' Conference
Allen, Chris T., (1992)
Students' evaluation of teaching : concerns of item diagnosticity
Madden, Thomas Justin, (2010)