A collaborative assessment of promotions performance using financial KPIs
J. García Castillo, A.M. Castañeda Velásquez, A. Cárdenas Hurtado, J.D. Suárez Moreno and D.F. Prato
| Year of publication: |
2021
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|---|---|
| Authors: | García Castillo, Jorge ; Castañeda Velásquez, Ana M. ; Cárdenas Hurtado, Andrés ; Suárez Moreno, Juna David ; Prato, Daniel F. |
| Published in: |
Supply chain management and logistics in emerging markets : selected papers from the 2018 MIT SCALE Latin America Conference. - Bingley, UK : Emerald Publishing, ISBN 978-1-83909-333-3. - 2021, p. 61-87
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| Subject: | Supply chain collaboration | promotions planning | retail | hard-discount | value creation | joint-planning | financial KPIs | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation | Unternehmenskooperation | Inter-firm cooperation | Einzelhandel | Retail trade | Performance-Messung | Performance measurement | Betriebliche Kennzahl | Financial ratio |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1108/978-1-83909-331-920201004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012542582