A combined approach for segment-specific analysis of market basket data
Year of publication: |
2007
|
---|---|
Authors: | Boztuğ, Yasemin ; Reutterer, Thomas |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2007, 1, p. 113-133
|
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multivariate Analyse | Multivariate analysis | Marktforschung | Market research |
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