A commentary on "Business marketing in master's programs : a part of the fabric" : cut from the same cloth?
James A. Narus; James C. Anderson
| Year of publication: |
2007
|
|---|---|
| Authors: | Narus, James A. ; Anderson, James C. |
| Other Persons: | Barclay, Donald W. (contributor) ; Deutscher, Terry H. (reviewed) ; Vandenbosch, Mark H. (reviewed) |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 14.2007, 1, p. 61-68
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | Wirtschaftshochschule | Economics department | Wirtschaftsstudium | Graduate economics education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507047