A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Aradhna Krishna
| Year of publication: |
2015
|
|---|---|
| Authors: | Krishna, Aradhna |
| Other Persons: | Malefyt, Timothy de Waal (contributor) |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Wirtschaftskultur | Economic culture | Anthropologie | Anthropology | Ethnologie | Ethnology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485481