A communication mix for an event planning: a linear quadratic approach
| Year of publication: |
2006
|
|---|---|
| Authors: | Buratto, Alessandra ; Grosset, Luca |
| Published in: |
Central European Journal of Operations Research. - Springer. - Vol. 14.2006, 3, p. 247-259
|
| Publisher: |
Springer |
| Subject: | Marketing mix | Advertising | Goodwill | Stochastic LQ control | Stochastic Riccati equation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008515663